Safe Group, the Italian hub of consortia and services for circular economies, founded Textile Waste Management, to be the reference structure in the textile world concerning any operations of the pre and post consumption step, including tracking and supply chain certification.
The brand study began from the visual identity and followed to the web design.
Moreover, two emotional videos were produced to describe company spirit and mission.
The TWM (Textile Waste Management) logo represents the sustainable rebirth of textile waste with a simple and meaningful design. From two textile production waste, a butterfly is created, a symbol of beauty and transformation. This metamorphosis embodies TWM’s mission: giving new life to textile waste, transforming it into precious resources.
This graphic sign not only symbolizes the rebirth of waste, but also promotes a general awareness of collective responsibility towards a greener future.
Our goal was to create a visual synthesis rich in meaning, immediately decodable and distinctive dedicated to sustainability and environmental responsibility.