After two years of Brand Consulting to the Maschio Gaspardo Group Top Management, the first Monobrand Dealer opened in Spain. Changing the distribution & sales structure of an international group is a slow and delicate process. Developed with 11elheaven BCN support, it’s the result of a new strategic approach in the agricultural machinery market. A new strategic view able to rienforce the Brand Loyalty and increase Brand Perception, opening to a new “Experience “ which will start before purchasing.