Client
GJ&P INTERNATIONAL
Year
2025
Services
Re-Branding
Corporate Identity
Web Design & Setup
Photo Shooting
Description
GJ&P International is specialized in executive search and advisory services to the global energy industry.
With over 15 years of strategic leadership experience in executive search, management audits, and organizational due diligence, GJ&P International has been a trusted advisor to senior executives navigating the complexities of fully and partially liberalized energy markets.
The brand study began from the visual identity and followed to the web design.
PHOTO SHOOTING
Photographer: Timo Bischof | OFF CONCEPTS
VIDEO CORPORATE
Crafting a Legacy: the Brand Identity of GJ&P International
GJ&P International stands as a beacon of excellence in the global energy sector, a reputation built on the leadership and vision of Ulrike Gravert-Jenny. With expertise spanning executive search, management audits, and corporate restructuring, the firm required a brand identity that reflected its specialized, high-end positioning.
At the heart of the GJ&P International branding is a logo inspired by the Celtic knot — a symbol of interconnection, resilience, and continuity. This intricate design embodies the firm’s role in fostering strong, strategic business relationships and guiding clients through complex transformations. The deep blue color palette reinforces trust, professionalism, and stability, while the typography strikes a balance between modern sophistication and timeless elegance.
Rooted in core values such as excellence, innovation, and expertise, GJ&P International’s brand is more than just a visual identity — it’s a reflection of the company’s commitment to shaping resilient leaders and driving sustainable transformation. Every element, from logo design to strategic messaging, aligns with its mission to empower industries in navigating the evolving energy landscape.
